Visit Summit 2025

At this year's Visit Summit, we explored The Art of Connection. How creativity, collaboration, and innovation come together to shape the future of our iindustry. This year’s theme was all about building meaningful relationships, sharing knowledge, and unlocking new opportunities through the power of connection.

In an industry where experiences define success, the strongest businesses are those that collaborate, co-create, and expand their network. Whether you’re forging new partnerships, learning from industry experts, or discovering fresh ways to package and promote experiences, this summit was designed to help you grow from an attraction to a true destination.

For Visit Group, connection means unlocking more value for our entire community. We believe that collaboration isn’t just a strategy, it’s the foundation of iinnovation.

We got fantastic feedback after Visit Summit 2024. You wanted more Visit Summit, so this year we made the best of the time we had available to give us even more chances to connect.

For those located in Gothenburg on the day before the official start of Visit Summit, we curated an afternoon full of interaction to warm us up for the big event. This was a successful opportunity to get those conversations started, learn a thing or two from your piers and have a welcoming glas of champagne in a relaxed setting.