Visit Summit 2026 - Register today!

Had fun last year? Wait till this time.

Prepare for Pre-Summit

Last year, we added an evening before the actual event, setting the tone of VISIT Summit 2025 together with the early arrivals. The response was fantastic. You even asked for more – and we listened. We've upscaled this year, and this is something you don't want to miss.

This time, we're heading to Universeum – the largest public science centre, including a zoo and an aquarium in Sweden. The experiences provide knowledge about everything from atoms and artificial intelligence to ecosystems and equations. This full evening will be everything and more.

Included in the ticket, RSVP needed.

We're thrilled to welcome Ilenia Vidili to the VISIT Summit 2026 stage. A global keynote speaker and author, Ilenia is a leading voice on customer-centric leadership – helping organisations build cultures where the guest experience is truly at the centre of every decision. Her session will explore what it really takes to earn loyalty, trust, and long-term relationships in hospitality – and how emerging technologies like AI can support, rather than replace, the human connection that makes it possible.

Presenting the Main Sponsor

We're delighted to welcome back Nets– part of Nexi Group – as the Main Sponsor of VISIT Summit 2026. Having them return once again means a lot to us, and we couldn't be happier to continue this partnership.

Nets is part of Nexi, one of Europe's leading payment companies operating in over 25 countries. They deliver solutions that make it simple and secure to accept payments – for businesses, banks, and partners across Europe. With around 2 million merchants and approximately 250 bank clients, their goal is clear: make payments easier.

At last year's Visit Summit, we explored The Art of Connection. How creativity, collaboration, and innovation come together to shape the future of our industry. The theme was all about building meaningful relationships, sharing knowledge, and unlocking new opportunities through the power of connection.

In an industry where experiences define success, the strongest businesses are those that collaborate, co-create, and expand their network. Whether you’re forging new partnerships, learning from industry experts, or discovering fresh ways to package and promote experiences, this summit was designed to help you grow from an attraction to a true destination.

For Visit Group, connection means unlocking more value for our entire community. We believe that collaboration isn’t just a strategy, it’s the foundation of innovation.