It is still early to evaluate the full impact, but after nearly six months live we are already seeing clear positive trends among the first hotels.

Examples from Varbergs Kusthotell and Ästad Vingård:

• +7.5% increase in total upsell (Ästad Vingård, one month after launch)
• +16% increase in restaurant upsell
• +25% increase in NPS at Varbergs Kusthotell

From 20–50 SEK per room per month, depending on the functionality you choose. Book a meeting to receive a personalized quote and see exactly how guest-centric AI fits your operation.

Guest XP integrates with several established providers, including:

• OleryLoopon
• DigitalGuest

Integration for OTA reviews is something we are actively exploring together with Visit. The challenge is that OTAs often limit access to guest names and email addresses, which are required to connect a review to the correct guest profile.

Getting started is fast, many hotels are live within a few days.

Most of the implementation process typically depends on how the hotel prefers to introduce the solution internally.

Many hotels choose to have a short introduction session for department managers or staff, but the system is intuitive and generally does not require extensive training.

You can also test the solution in practice before making a final decision.

Guest XP is integrated into several of the most important views in VisBook, including:

• Arrival
• Booking
• Spa
• Restaurant

This allows staff to access guest insights directly within their daily workflows, whether they work in reception, the restaurant, or the spa.

Guest XP is built with strong requirements for GDPR compliance and data protection.

The solution includes a consent management package that helps hotels manage guest consent in a structured and compliant way.

This framework has been developed together with legal experts and the legal teams of our first customer hotels.

Guest XP uses AI to automatically identify and merge duplicate guest profiles when the match confidence is high enough.

In cases where the match is less certain, the system can suggest potential matches that hotel staff can easily review.

This happens relatively rarely and typically requires minimal manual handling.

Guest XP creates a 360-degree guest profile that is displayed directly within VisBook.

The profile is based on data from VisBook and can be enriched with information from other sources, such as reviews.

This additional data enriches the guest profile in Guest XP but does not modify the existing customer record in VisBook.

Yes.

Guest XP shows activity for multiple types of visits, including:

• Hotel stays
• Restaurant visits
• Spa or day visits
• identify local guests who frequently visit the restaurant
• see guests who stay at the hotel but have not yet visited the restaurant

This makes it easier to understand guest behavior and identify new opportunities.

For example, hotels can:

All notes entered by staff or guests are collected in Guest XP and automatically linked to the correct visit.

Once the visit is completed, the information becomes part of the guest’s visit history, providing useful context for future stays.

AI also helps identify and structure important details, such as:

• allergies
• celebrations
• preferences
• special requests

Yes.

Guest XP can share data with third-party systems through integrations, such as:

• Marketing automation platforms (e.g. Braze)
• BI systems

The exact setup depends on the receiving system and how the integration is configured.