VISIT Summit 2026
Sep 14, Pre-Summit | Sep 15-16, Main Event
We're evolving into something more powerful. Watch this space.
Jacy'z Hotel & Resort
Gothenburg
Early Bird tickets available now
4900 SEK (Reg. 6500 SEK)
VISIT Summit is where travel and hospitality meet to move things forward. More than a conference, it’s a space for straight talk, real collaboration, and ideas that actually get built. Expect sharp discussions, hands-on sessions, and time well spent with the people shaping what’s next.
450+
industry peers
280+
unique customers
15+
partner exhibitors
100%
"would like to return"
Customer Registration
4900 SEK 6500 SEK
Early bird price, available until 30-04-2026
For customers and users of the VISIT suite of products. Send any questions to summit@visit.com
By registering, you agree to the Visit Summit Terms & Conditions.
What's included in my ticket?
Two day conference + access to Pre-Summit the day before VISIT Summit
Pre-Summit networking dinner
Lunch day 1 and 2
Dinner day 1
Access to the VISIT Summit App to network with attendees, speakers and partner exhibitors
Lots of workshops to get inspired and gain insights specifically for your industry segment
Drinks, refreshments and of course Swedish fika
Are you interested in being a partner for VISIT Summit 2026?
Contact us for more information.
Kajsa Sahlin Süslü, partners@visit.com
Book your stay
Stay at the Heart of the Action.
Exclusive rates for the VISIT Summit community
We’ve exclusively reserved the entire Jacy'z Hotel & Resort for the VISIT Summit community.
Immerse yourself in the experience by staying on-site, where all the action happens.
Agenda
Here's a sneak peek on what to come, we will release more details soon.
Pre-Summit
14 September
15.00 | Pre-Summit:
Get a head start with an exclusive Pre-Summit session.Day 1
15 September
08.00 | Welcome & Registration
Fuel up with breakfast and connect with fellow innovators.
Highlights during the day:
Valuable workshops
Engaging discussions
Networking and connection possibilities
Learning from industry colleagues and the VISIT community
VISIT Awards, dinner and one hell of a partyDay 2
16 September
09.00 | Day Two Begins
Prepare for another day packed with actionable insights and inspiring content.
13.00 | Farewell Lunch
We wrap up the event with a sunny farewell lunch. Enjoy it on-site or grab a take-away box for the road.
Speakers
VISIT Summit always presents interesting speakers. We will continue to drop more as we go.
Liseberg is one of Scandinavia's most iconic destinations – and Andreas brings a bold perspective on where the experience economy is heading. Expect sharp insights on market shifts, guest expectations, and what it takes to build destinations that endure. This is the kind of conversation you don't want to miss.
Why attend
VISIT Summit is the place where, once a year, professionals from all over the Nordic travel and hospitality industry gather. To nurture business relationships, build community and gain tools to further their development in both their professional and personal life.
Forming our Community
At VISIT Summit, industry professionals come together to connect, collaborate, and create lasting relationships. Whether you’re meeting old friends, forming new partnerships, or exchanging ideas with like-minded experts, this is a uniquely personal event designed to strengthen our industry’s network.
Learn and Thrive
VISIT Summit is more than just inspiration, it’s hands-on learning that fuels real change. With interactive workshops, expert-led discussions, and actionable insights from industry leaders, you’ll leave with practical strategies to elevate your business operations.
Your Most Personal Event of the Year
Organised entirely by the people at VISIT Group, this event is built with you in mind. Your feedback from past summits guides our planning, ensuring a meaningful and tailored experience. Strengthen your relationships, not just with fellow professionals, but with the VISIT Group team that’s dedicated to your success.
Nominate industry peers
VISIT Awards
Congrats to the winners of VISIT Awards 2025. Stay tuned – nominations for the 2026 edition will open soon.
Sponsors
Presenting the Main Sponsor
We're delighted to welcome back Nets– part of Nexi Group – as the Main Sponsor of VISIT Summit 2026. Having them return once again means a lot to us, and we couldn't be happier to continue this partnership.
Nets is part of Nexi, one of Europe's leading payment companies operating in over 25 countries. They deliver solutions that make it simple and secure to accept payments – for businesses, banks, and partners across Europe. With around 2 million merchants and approximately 250 bank clients, their goal is clear: make payments easier.
Got questions? We're here to help
Send any questions to summit@visit.com
We will update this page with more information continuously, and we look forward to welcoming you to VISIT Summit 2026.
Last Year's Theme
Every year we rebrand the event, to keep the content fresh and inspiring for our attendees. We deep dive in an inspiring theme to learn more about the subject, and share our experiences with each other.
Live Sessions
Dive into the content of the Visit Summit 2025 agenda.
Blog post
Reflections on Agentic AI
Gam Dias is the author of Agents Unleashed – Vol 1, a guide to harnessing AI agents for Salesforce automation.
With 20+ years’ experience in AI, digital transformation, and strategy, he helps organizations bridge technology and business impact.
Vodcast
The Fast Track
Last year, we introduced The Fast Track: A live vodcast taking place during Visit Summit, inviting inspiring guests among the attendees.
Priority access to the future of hospitality. Fast insights. Big ideas. Industry leaders. New episodes every other Friday.
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At last year's Visit Summit, we explored The Art of Connection. How creativity, collaboration, and innovation come together to shape the future of our industry. The theme was all about building meaningful relationships, sharing knowledge, and unlocking new opportunities through the power of connection.
In an industry where experiences define success, the strongest businesses are those that collaborate, co-create, and expand their network. Whether you’re forging new partnerships, learning from industry experts, or discovering fresh ways to package and promote experiences, this summit was designed to help you grow from an attraction to a true destination.
For Visit Group, connection means unlocking more value for our entire community. We believe that collaboration isn’t just a strategy, it’s the foundation of innovation.
Go Big or Go Home
We took over the entirety of Jacy'z Hotel and Resort
Last year, we took over the entire Jacy’z Hotel & Resort. The hotel was exclusively dedicated to Visit Summit. From check-in to late-night conversations, every space was ours to network, learn, and connect without distractions.
Plan ahead and save – early bird pricing for Visit Summit is here!
Get a discount
25% OFF
Of course you're coming! And since you are, why not take advantage of our special Early Bird deal?
At a 25% discount, you get access to the full Visit Summit experience, including the new Pre-Summit experience where we take advantage of the travelling day and warm up for the big event.
6000 SEK 4500 SEK
6000 SEK 4500 SEK
Partner or sponsor? Contact us at summit@visit.com