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Presented at Visit Summit 2025

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Visit Awards celebrate the people and experiences that stand out. Taking place during Visit Summit, the awards highlight six winners, three chosen by guest data, and three selected by a jury based on nominations. Will your team be on stage this year?

Awards

Open to all Visit customers, the awards are split between guest-driven awards, based on data from 50+ review platforms, and jury-selected awards, where you can be nominated by others or even nominate yourself.

Because great experiences deserve to be celebrated.


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Collaborator of The Year

Recognizes a brand who, through collaboration within the Visit Ecosystem, has elevated the guest experience or helped strengthen their destination.

 

 

 

 

 

 

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Innovator of The Year

Awarded to a customer who has improved the guest experience in a truly innovative way.

 

 

 

 

 

 

 

 

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Impact Award

Honors a customer making a meaningful difference. Socially, environmentally, or both, leaving a lasting positive impact on their community.

 

 

 

 

 

 

 

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Best Stay

Recognizes the hotel/accommodation provider whose guests have rated them highest across reviews and ratings throughout the year. Based on our innovative Traveller Experience Score (TES).

 

 

 

 

 

 

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Best Experience

Recognizes experience provider (Amusement Park, Ski Destination, Tour etc.) whose guests have rated them highest across reviews and ratings throughout the year. Based on our innovative Traveller Experience Score (TES).

 

 

 

 

 

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Best Ferry Operator

Recognizes the ferry operator whose guests have rated them highest across reviews and ratings throughout the year. Based on our innovative Traveller Experience Score (TES).

 

 

 

 

 

 

How to nominate

For the three awards based on nominations, simply:

1. Decide who you want to nominate

2. Write a nice detailed nomination

3. Fill in the form on this page and send your nomination before August 8, 2025 

 

Nominate for visit awards

Please fill in the form with as much detail as you can – once that’s done, you’re all set!

Presenting The Jury

Rebecca
Rebecca Pettersson

Marketing Director, Visit Group Hotels & Lodging

Magnus
Magnus Emilson

Founder, Visit Group

CJ
Carl-Johan Holmén

CCO, Visit Group

Kajsa Johansson, black and white, long hair
Kajsa Johansson

Partner Director, Visit Group

The Best, According to Guest Data

Best Stay, Best Experience, and Best Ferry Operator are awarded purely based on guest feedback.

Using data collected over a full year, we analyze results through our reputation management tool (Visit Reputation) and the Traveller Experience Score (TES), a unique scoring model that combines both ratings and reviews from 50+ sources.

In these categories, it’s the guests who decide who stands out.

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September 2, 2025

Visit Summit

Visit Awards takes place during Visit Summit - Exclusively for customers and partners of Visit Group
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